A promo for “The big brother” reality show 2015-16, in Israel.
A photo from the testing day…
Here is a test with the Zeotrope shot with an Iphone.
Inside there is the strip with the pencil test done by Sharon Gazit.
Produced by Keshet broadcasting
Concept and idea – Yuval and Merav Nathan
Script -Yiftach Chozev
Directors – Yuval and Merav Nathan
Classic animation – Sharon Gazit
Camera – Shark
Music – Michael Frost
line producers – Hamutal Peles, Yuli Urbakh
Post production – Animation home
Keshet promo team: Guy Liberman, Yaron Gat, Arit Gordon
Keshet post producer – Heli Vaknin Shapira
a series of promos for Channel 24 (The Israeli music channel)
A promo for ”Eretz nehederet” (“Wonderful land/country”) the leading satire show in Israel in the past 10 years.
The show holds a cast of some of the leading comedians in Israel.
Here is a link to a “Making of” video by MAKO (Keshet’s site)
four hands has been donated by the production crew. Noteworthy is director Assistants (Arnon) dedication, who despite losing a hand’ kept pushing the crew.
Debora the dresser tightening Kitzis’s suit.
A Ruthless animator
A promo that reveals the new app of HOT cable TV which enables the viewer watching shows through the different platforms.
Gold winner in PromaxBDA 2014
Coming soon the sequel: Beweare of the zombies….
Countdown Promo for The Big Brother 2012
Behind the Scenes of the Big Brother promo 2012
Maariv newspaper – Critique
A good promo is better than precious content
Big Brother promo, channel 2
>> Do you wish to know how to make a successful TV brand? how to leverage it? how to create an illusion of an approaching storm? First check out the promo.
Big Brother, for example, is sitting on our entertainment nerves for the past three seasons. Some are addicted, others detest it – and while the tiresome controversy is buzzing, the buzz is doing the job. According to TV criteria, the promo for Big Brother’s fourth season is a comma of elegant accuracy: shots of dozens of people in various locations across the country, holding a sign with a date; partly reminiscing, partly dramatic background piano music; only 10 seconds to the end, the familiar opening melody is revealed. With no title nor an explicit logo, no “coming soon!” nor “what the entire country has been waiting for!!” – just date and background music, c’est tous.
It is not the first time that Big Brother promos crack the code; last season, which was weaker than previous ones, the promos created a virtual reality of life and death: If you don’t watch – you wouldn’t know. In an age when the cover is of more value than the content, and echo is louder than sound – the right promo is nothing trivial. In this one, a 43 seconds long promo, all is included: fellows who’ve been evicted from the house as princes of the gutter for no reason whatsoever; masses who devoutly watch fellow anonymous people while, let’s say, they are smoking a cigarette; critics who call out “mother of all evil”; live streamed scandals…
”Remember all this clutter?” hisses the promo, “Here it goes again”. One thing is for sure: a good promo is better than precious content.
Maariv, p.14, Tuesday, December 20, 2011
A month later, the promo had been copied by an Albanian TV channel
We created the 3d work and animation
Design and direction by Playground
All 3D work was created in our studio
The soundtrack is only a reference.
Produced by Playground
Directed by David Biran
Yuval led the process of post production and animation.
PROMAX Golden trophy – ON-SCREEN SERVICES PROMOTION SPOT OR CAMPAIGN
With no sound